Digital Media

Not too long ago, even as digital was accepted as a way of life in the more(prenominal) connected parts of the world, in India it was still seen as the leap of faith for the next generation or by chance even the one after. That was then. In 2012, the world has changed and the major power and derive of digital is being felt and how. Even plot of land the believe rages on the reach and efficacy of the moderate when confront against the jumbo spread of television, scores are quietly shifting to the digital medium with a great deal of creativity and a complete lot lesser moolah. As Vivek Bhargava, CEO, iProspect-Communicate 2, a digital government agency shares The biggest change in the last one-year has been the number of CEOs and CMOs lacking to have deeper conversation with digital-professionals like us. It was clear not hazard earlier and is going to hopefully give even more. To engross its latest brand campaign the leading e-commerce player Flipkart, did somethi ng perform in of the ordinary. Its 5 million-user base bring themselves playing the role of a preview audience albeit in the virtual world, getting a first look at the latest commercials even in front they went live on TV. It was not just a quaint way of thanking consumers.

The brand went a step further and took real-time feedback from its viewers, informs Ravi Vora, senior misdeed president - marketing, Flipkart.com. Basis the feedback the media plan was readily tweaked in toll of the weightage. Out of nine creatives that are a part of the campaign, tercet were allocated greater media spends since they generated a positive retort and were liked more on social media. While the r esults are yet to come in, the brand has man! aged to tap into its strong user-base innovatively. after(prenominal) all 50 lakh unique users is more than what umteen channels can deliver. fit in to Vora, Many users have in reality got back to us saying that they are happy at having been treated as more than just a like or fan statistic. A burgeon forth from Cadbury proves its not just...If you want to get a full essay, order it on our website: OrderEssay.net

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