Gm New Car

Reinventing the Automobile: General Motors AUTOnomy Project Twelve months earlier, GM had revealed AUTOnomy, a radical rethink of what an automobile could look desire if freed from the constraints of conventional technologies. Combining fuel-cell power with drive-by-wire technology, AUTOnomy comprised a “ skate” mannikin containing all the main vehicle systems, on exceed of which a variety of body types could be attached. While the archetype had captured headlines, prosecute such(prenominal) a radical approach would convey major(ip) changes to GM’s existing competencies. Should Burns push this fearless new vision or something much conservative? Complicating the picture, firms were devise different bets with regard to alternative- cater cars. Toyota and Honda had made significant investments in “hybrids”—vehicles that unite electric and gasoline power—selling all over 60,000 of them in the United States, despite the fact that th e economics of such vehicles did non seem to make sense there (they cost more to build than customers would pay). Burns wondered if GM should revisit its st pasturegy of be a follower in hybrids or continue to fill its limited resources to the end goal—a vehicle supply solely by hydrogen.

The decisions he made would deeply impression the future of GM and perhaps the entire industry. ____________________________________________________________ ____________________________________________________ Professor Alan MacCormack and interrogation Associate Kerry Herman, Global Research Group, prepared this case. HBS cases are received solely as the basis for class discussion. Cases are non intended to serve as endorsem! ents, sources of primary data, or illustrations of staggering or ineffective management. Copyright © 2003 President and Fellows of Harvard College. To rate copies or request permission to reproduce materials, call 1-800-545-7685, unveil Harvard Business School Publishing, Boston, MA 02163, or go to...If you involve to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay